After a recent conversation, I've discovered that white people based in the midwest U.S. enjoy Stuff White People Like. They appreciate reading wry observations about white people who differ from them. It allows them to feel better about not living like the people they see on TV, not raising awareness for popular causes, not buying the right devices, and not listening to public radio or appearing to enjoy classical music.
On the other hand, they fully relate to a fondness for shorts, dogs, apologies, living by the water (been to Michigan?), sweaters, scarves, outdoor performance clothes, etc.
Of course, midwest people in thriving urban areas or college towns just read Stuff White People Like because it is about them.